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Consumer Behavior Map

The following data are merely averages. Also be aware that the consumer behavior map for married couples differs greatly compared to single persons, as well as large consumer behavior map variations based on age. The following consumer behavior map is based on all marital statuses, ages, races, genders and locations throughout the U.S.

The official consumer behavior map for personal expenditures

According to the U.S. Bureau of Labor Statistics, for 2004, based on 116,000 people surveyed, the consumer behavior map generated was:

Persons in household	2.5
Earners	1.3
Vehicles Owned	1.9
Percent Home Owners	68

Average Total Income	$54,453.00
Average Net Income	$41,318.94


Housing	$13,918.00	32.1%
Transportation	$7,801.00	18.0%
Food	$5,781.00	13.3%
Insurance & Pensions	$4,823.00	11.1%
Health Care	$2,574.00	5.9%
Entertainment	$2,218.00	5.1%
Apparel	$1,816.00	4.2%
Miscellaneous	$4,461.00	10.3%
	$43,392.00	100.0%

Net Income After Expenses	$(2,073.06)	Cash Flow

The 2004 consumer behavior map includes a 6% increase in expenses over 2003. Also, the consumer behavior map shows the largest expense increase (18%) was attributed to increased costs for all insurance, with health insurance costs rising more than 3 times as fast as other types of insurance.

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